How Retail Displays Pay for Themselves

Retail displays are more than basic racks to showcase your inventory. The right retail display acts as a powerful tool that can increase and drive sales, enhance the experience of your customers, and even help pay for themselves. Galt Display Rack is a trusted provider of custom, high-quality retail displays, allowing you to optimize your in-store marketing in any industry.

Understanding Retail Displays

Retail displays come in various shapes, sizes, colours, and materials. Choosing the right retail display can help shape your storefront’s brand and how your shop is viewed by others. Some retail displays to familiarize yourself with include:

• Point of Sale (POS): POS displays highlight products direction at the transaction point, such as when a customer is checking out and making a purchase.
• Point of Purchase (POP): POP displays are typically positioned near checkout areas, which help to incentivize impulse buying.
• Interactive Displays: Interactive displays help enhance the shopping experience with the use of tactile interaction or digital features, such as tablets and touchscreen devices.

How Retail Displays Drive Sales

Choosing the right retail displays can instantly transform the look and feel of any store while simultaneously driving sales. Here’s how the right retail displays can help boost your sales and net profit:

• Boost Visibility and Product Awareness: Custom displays that use lighting, vibrant colours, and bold language can help products stand out. Showcase new arrivals and promotions to capture customer attention.
• Incentivize Impulse Purchases: Another advantage of custom retail signage is the ability to encourage impulse shopping and purchases. Placing products near your checkout aisles or near high-traffic locations in your store can tap into impulse buying behaviors of your customers.
• Promote Multiple Brands at Once: Cross-merchandising is a way to pair various items in your store with one another to boost purchase totals and motivate shoppers to learn more about your inventory.

Design and Placement Strategies

If you’re committed to maximizing the impact of your custom retail displays, you’ll need to focus on strategic branding, design, materials, and placement. A few key elements you’ll want to consider when choosing the design for your retail displays include:

• Signage: Consider the messaging you will use on your retail displays. Selecting a font that aligns with your brand’s image, reputation, and logo can help streamline your displays.
• Colour: The colour of your retail displays can help evoke specific emotions and grab attention. Align the colour of your retail signage with your brand’s existing logo and colour scheme.
• Lighting: With custom displays and signage, it’s also possible to highlight specific products and/or brands while simultaneously creating a welcoming atmosphere and ambiance for your customers.

Additional tips may include placing your retail displays towards the entrance of your storefront to drive customer engagement. Seasonal items and featured products should also be displayed near the entrance or window display in your store. Use high-traffic zones to promote high-margin items or bestsellers.

Measuring the ROI of Retail Displays

Understanding just how effective your retail displays are can help you better assess your ROI, or Return on Investment. Some metrics to track include:

• Foot Traffic: Monitor and track the number of customers your storefront receives. Track specific locations and regions of your store that receive the most foot traffic.
• Sales Increase: Measure the increase in product sales after implementing a new retail display. Compare previous sale reports to determine if your new retail display is working effectively.
• Engagement: Track time and/or interactions involving customers tied to specific displays around your store’s floor.

A few tools and methods you’ll want to keep in mind as you measure the ROI of retail displays also include:

• Customer Feedback/Surveys: Using customer surveys is one of the best ways to learn more about and gather feedback pertaining to your new in-store retail displays. You can also incorporate feedback surveys onto your official website or even within your retail store’s POS or current system as your customer completes their purchase(s).
• Analytics: Using analytics tools to track sales performance tied to displays can also help you gauge the overall effectiveness of each of the retail displays you’ve invested in and placed. Keeping track of in-store analytics frequently is a way to gain valuable insights into the specific placements of each individual display rack you have invested in. Determining high-traffic areas throughout your store can also help significantly when tracking the performance of new and updated display racks. Tracking the performance of display racks is also advisable when promoting seasonal items or when operating during the holiday season.

Common Mistakes to Avoid

Some of the most common mistakes to avoid when selecting your retail displays include:

• Lack of Updates: Stale displays can ultimately fail to continuously attract passersby and attention from prospective customers.
• Overcrowded Retail Displays: If your displays are too crowded, it can be difficult for customers to find what they need. Too many products may also overwhelm your shoppers.
• Poor Visibility/Placement of Retail Displays: Placing your retail displays in low-traffic locations may not be as effective. Proper placement of your retail racks and displays matter. Take note of which locations appear most attractive, inviting, and appealing from both inside and outside your store. Change the layout of your store seasonally to determine which locations drive the most sales.

Maximize Your Retail Impact with Galt Display Rack

Ready to make your retail displays work as hard as you do? With Galt Display Rack, you’re not just investing in a display – you’re investing in an asset that pays for itself. Showcase your products like never before, boost customer engagement, and watch your sales soar.

Contact us today at 1(800) 461-3892 to learn more about our innovative display solutions.