Effective flooring displays are critical for increasing flooring sales in today’s economic climate. Well-made custom displays that are built to adapt to changing trends and last a long time across sales events and seasons attract traffic, boost engagement, build trust and earn positive word-of-mouth referrals.
Flooring showroom displays visually inform and inspire customers by highlighting the type and variety of products available via proven product placement techniques. Product accessibility, through samples, visual storytelling and clear, uniform signage, aligns perfectly with retail strategies designed to influence purchasing decisions and generate first-time and repeat sales, testimonials and referrals.
Galt Display Rack, an experienced, trustworthy industry leader, has earned a positive reputation for crafting high-quality custom display solutions that enhance showroom appeal, maximize product visibility and influence purchase decisions. Our team has created this guide to help educate flooring retailers, showroom managers, business owners and others about how they can use tailored showroom displays to grow their businesses and thrive in local, national and international markets that have become increasingly competitive in recent years.
Understanding the Customer Journey in Flooring Showrooms
The typical customer journey starts with advertising or walk-in browsing. Before the customer makes purchasing decisions, they review the products highlighted on end caps and counters, check out products on the shelves, evaluate samples and look through photographs or video content of the products used in different rooms. Whenever possible, they walk on examples of the flooring products in partial or whole model rooms.
Retail flooring displays guide every step of a customer’s journey in the showroom and influence choices and decisions. Via colour, design and text visual cues and product presentation, displays attract customers to “come closer and browse.” Displays influence selection by showcasing the unique characteristics of specific highlighted products and product variety. Without displays, a showroom wouldn’t offer counter after counter, shelf after shelf, wall after wall and room after room of products divided expertly and strategically by colours, types and other factors. It wouldn’t provide the context necessary for a customer to make an informed decision that they won’t regret after installation. As seen with an overgrown garden, displays can turn a room overflowing with products into a well-organized landscape that entices customers to walk specific paths and take the time to stop and consider specific products.
Types of Flooring Displays That Drive Sales
Retail statistics from extensive studies over the years have shown that specific types of display have a high positive impact on sales:
- Sample Boards: Customers love flooring sample boards because they receive a hands-on opportunity to experience products. They know that the flooring product they select will affect their life or business every day for a long time. Easily accessible displays allow them to see, touch, and compare flooring samples and better imagine future experiences with the products.
- Rack Displays: Organized racks showcase various products in a compact, space-efficient manner. With rack displays, retail flooring managers and workers can also quickly find and promote specific products that match a customer’s described needs or a sales strategy.
- Wall Displays: By using wall-mounted displays, retailers can make use of every available piece of display real estate in their showrooms, bring targeted products to eye level to create immediate interest, and better present large sample sections. Wall displays can also serve as focal points for special products by brand or type for different themes during special holiday, sales and other events.
- Interactive Displays: Digital displays can replace reconstructed model rooms in showrooms. With realistic colours, sharp images and multiple content and sharing formats, interactive displays allow customers to visualize flooring options in different settings. With 360-degree visual walkthroughs, they can better imagine what it might feel like to stand in a specific room atop the product.
Different Effective Display Techniques That Will Increase Flooring Sales
Showroom owners and managers don’t need to hire a visual specialist or exert extra effort to create more engaging showroom experiences for customers when they use flooring displays. These retail display tips increase sales:
- Strategically Place Products: It’s easy to capture the attention of customers by intentionally positioning products along sightlines and in central areas. Product placement techniques can also help move bestsellers and high-value items out the door faster.
- Optimize Display Lighting: Lighting for retail displays highlights products and sets the scene. Warm lighting can make one product look its best, while cool lighting can bring out the charm in a completely different product. Use lighting to create ambiance and make specific products, colours and textures more noticeable.
- Post Clear Signage: Many customers become frustrated and angry when they have to ask for information they’ve learned to expect retailers to provide automatically via signage. Some people even walk out of the showroom and never return. Maintain confidence in the professionalism of the store’s representatives by ensuring that every display has clear, easy-to-read signs that include product information, prices and discounts.
- Tell a Story: Of course, customers who can imagine they’re standing in a specific space are more likely to make a purchase. Help customers visualize particular products in their home or business spaces by arranging displays to reflect real-life room settings.
- Incorporate New Technology: Use quick response (QR) codes, social media posts and influencers, online advertisements and other digital touchpoints to engage customers and influence purchase choices. Also, invest in augmented reality and touchscreen technologies to create modern interactive experiences.
Building Effective Display Strategies
Now that you know the basics for increasing customer engagement and flooring sales via custom showroom displays, you have a better understanding of why flooring retailers need to invest their time, money and energy into crafting effective tailored display strategies. Custom displays can transform your showroom by creating islands of interest that promote specific ideas, products and services.
If you’re ready to increase your showroom’s sale potential, browse Galt Display Rack custom displays on their website or reach out by phone, email or web form to discuss custom display solutions or consultation services that can elevate your showroom’s appeal.
